
Miro
The Intouch Insight CX PLatform is a cloud-based solution designed to help multi-location businesses in retail, F&B and hospitality industries manage customer experience across multiple channels. It is a scalable Customer Experi...Read more
JourneyLabs is a journey mapping solution designed to help medical organizations, recruiters, education institutions, consultants and other businesses provide personalized digital content to users. Based on the Microsoft Azure pla...Read more
BryterCX Journey management suite is designed to help enterprises visualize, measure, monitor and optimize customer engagement across business processes. The Journey Watch module provides a unified overview of customer data across...Read more
involve.me is a user engagement and customer experience platform designed to help digital marketers and e-commerce businesses create personalized interactions across the entire customer journey, from lead acquisition to qualificat...Read more
CXDeployer is a cloud-based solution designed to help small to large enterprises design, share and deploy customer journey maps, business model canvas, persona and empathy maps to visualize and improve customer's experience with t...Read more
Centralpoint, by Oxcyon is featured in Gartner’s Magic Quadrant for Digital Experience Platforms is a Microsoft based technology which be installed either on-premise or in the cloud. It is an N-Tiered, highly scalable, roles based...Read more
Lucky Orange is a suite of conversion optimization tools designed to help businesses track and engage with visitors using heatmaps, dashboards, live chat, polls and more. Administrators can gain insights into problematic areas wit...Read more
Due to high levels of market competition, customer experience has become crucial. Businesses can’t deliver a great experience without understanding their customers’ pain points and expectations. A positive experience fosters brand loyalty and paves the way for long-term customer relationships. Journey mapping software helps businesses map the journey of their customers to better understand their needs and ensure that the customer experience that is being delivered fulfills those needs.
Choosing journey mapping software that’s right for your business can be a tough task. There are several options available on the market, and you’ll need to ensure that your business requirements are met. To help you make the right choice, we’ve created a buyers guide that has all the information needed to evaluate available software options.
Here’s what we’ll cover:
Journey mapping software is a tool used by businesses to manage, monitor, and improve the customer experience they deliver. It offers insights into the common pain points faced by customers. Using these insights, businesses can create strategies to improve their customers’ experience and develop a better understanding of what they want.
Net promoter score trend report in SoGoSurvey (Source)
Journey mapping software will help you get a clear picture of your relationship with your customers as well as improve your overall understanding of all customer touch points. When purchasing software, here are some key features that you should look for.
Behavioral analytics | Track and analyze customer behavior to establish trends. |
Customer profiles | Maintain a database of customer information, such as purchase history, buying patterns, and credit score. |
Attribution modeling | Analyze customer journeys and detect touch points where leads get converted into customers. |
Surveys and feedback | Create and administer customer polls and surveys to gather feedback. |
Customer segmentation | Divide customers into groups based on common characteristics, such as gender, interests, buying habits, and demography. |
Sentiment analysis | Categorize customer emotions expressed through written text (e.g., online reviews) and analyze if they are positive, negative, or neutral. |
Based on the business objective of using journey mapping software, most buyers can be divided into the following two categories:
There are several benefits that your business can reap by implementing journey mapping software. Let’s have a look at a few of them:
Now that you’re aware of the features and benefits of journey mapping software, here are a few things you should consider when making a software purchase.
If you wish to further understand the features and benefits of journey mapping software, you may fill out this form for an obligation-free consultation. Our advisors will understand your requirements and guide you in shortlisting the most suitable options for your business.
Note: The application selected in this article is an example to show a feature in context and isn’t intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication.