
Lightspeed Retail
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The variety of places that customers can shop online is difficult for any company to keep up with. Due to this difficulty, a new type of software is required to effectively manage both the front end that the customer sees and the back end that fuels inventory and transactions.
Headless ecommerce tools are solving this problem for today’s companies—by separating the front end and back end of the system, so the engine of the software can deliver the right product data and content on the optimal platform through the use of application programming interfaces (APIs).
This offers businesses the flexibility to connect with customers in a variety of ways without the need for extensive back-end customization.
Here’s what we’ll cover:
A headless ecommerce system includes core functionalities such as inventory, product management, and a shopping cart, but allows those features to be deployed quickly and easily to multiple platforms, such as a brand’s website, Facebook, Amazon, and any other place online where customers can make purchases.
The headless system separates the front end (the site or app the customer views) from the back end (where the product management and payment processing happens) to make this agility possible.
In the past, customers would typically go to a physical store or visit an online store on their desktop computer to order a product. But today, consumers expect a more flexible shopping experience: people enjoy shopping on their mobile devices while commuting to work, using an IoT-enabled Amazon Dash button to quickly reorder items, or even finalizing transactions through text.
The headless ecommerce system helps companies manage this by using APIs to push consistent copy, images, and layouts from a single back-end system to each platform. This way, they don’t need to reconfigure their branding manually as they reach out to customers across the web. Beyond that, the system allows transactions to take place wherever the customer may be, leading to a more organic experience and more conversions.
Shopping cart | Allows customers to add and edit items as they shop, then complete the purchase. Many shopping cart tools will remember the items someone saved before bouncing from the online store. |
Inventory management | Manages the volume and types of items in a store’s inventory and can be used to optimize automatic reorder levels. |
CRM | Stores the contact information for customers and potential customers to be used for marketing initiatives or to identify valuable trends in sales or buyer behavior. |
Order management | Manages the incoming orders from an online store to help coordinate the inventory and supply chain and deliver items in a timely fashion. |
Shipping management | Generates shipping and handling costs during the transaction and delivers details to the customer and any third-party shipping partners. |
Payment processing | Processes the transactions online. With a headless ecommerce system, the transaction can be completed on various platforms via APIs that call back to the back-end system, where this functionality lives. |
Reporting and analysis | Generates reports and raw data about sales, buyer behavior, inventory metrics, revenue and profits, and more. |
Headless ecommerce software represents how brands are adapting to the modern marketplace—these systems are the future of online shopping. But certain types of businesses will find immediate value from a headless ecommerce strategy.
Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.