
Widen Collective
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As retail companies grow, they often expand the number of places online where customers can view items and make purchases. Manually updating sites is time consuming for both big and small companies, as it requires the individual managing of each location with potentially hundreds of products, each with variations such as color or size.
Users of product information management (PIM) software can manage multiple customer-facing channels from a single system ensuring that the product information, images, and pricing is accurately reflected across every site where they are sold.
Here’s what we’ll cover:
Product information management (PIM) software gives retailers a centralized location to store details about every product in their portfolio to share the most up-to-date, accurate information across multiple sites.
This information can include pricing, descriptions, images, and other modifiers, such as colors, sizes, or materials. Users can collaborate on product details, and integrate other software used to market or sell products, such as a CRM or ecommerce software.
Beyond product information, companies can automate the content they use to market services or products with PIM software, leveraging digital asset management (DAM) to make sure partner sites have the latest versions.
Data modeling | Creates a model that organizes data elements in a system to ensure product information is accurate. |
Digital asset management (DAM) | Manages documents, images, videos, and other digital assets to be used where items are sold. |
Data quality control | Configures how data from operations is collected for exporting, including the volume and types of data. |
Catalog management | Organizes the portfolio of products or services and manages the pricing, descriptions, and other modifiers. |
Collaboration tools | Communicates and works with multiple users to modify product information or manage each channel. |
Third-party integration | Connects to other systems, such as accounting or point-of-sale (POS) software, to increase functionality. |
Content syndication | Manages the articles and graphics for publishing marketing content on partner websites and social channels. |
Version control | Views product data changes over time and synchronizes updates across every sales channel online. |