Online Course Platforms

Let's be honest—a lot of us hated going to class when we were young. But now that we're out of the traditional school system, we recognize just how much we still have to learn. We may want to develop our career skills, take up a hobby or even delve deep into a scientific topic we've become interested in thanks to a late-night Wikipedia binge.

While it might be nice to take time off from work and go back to college or graduate school for a first or second degree, this isn't always feasible, and it's certainly not easy financially speaking. That's where online course platforms come in.

Like other learning management systems (LMSs), online course platforms facilitate learning, teaching and training programs for large groups of people. They automate the administration, testing, tracking and reporting of student progress through online courses.

LMS software is commonly used by educational institutions for academic purposes, and by businesses for training and compliance purposes. But, online course platforms can serve larger audiences, and they are frequently open to anybody who is interested in taking the course.

This buyer's guide will discuss the unique properties of online course platforms and explain how they may best be utilized by you and your business.

Here's our syllabus:

What Are Online Course Platforms?
Common Features of Online Course Platforms
What Type of Buyer Are You?
Key Considerations

What Are Online Course Platforms?

Online course platforms are a specific form of LMSs that provide access to massive open online courses, commonly known as "MOOCs." A variety of institutions, from universities to foundations to even the Smithsonian, provide MOOCs through online course platforms. They provide courses in science, engineering, mathematics, writing, business, project management and so on.

These courses are similar to traditional classes in many ways—a teacher provides a syllabus, complete with readings and assignments, posts weekly material for discussion (which may include a live-feed of a lecture, a pre-recorded lecture and/or a discussion board) and makes sure that assignments receive some form of grading or feedback, whether that grade is assigned by a person or a computer algorithm.

Some of these courses offer specific types of certification upon satisfactory completion of materials, while others will open up access to more advanced courses. Many of these classes are provided for free, while others charge a fee. This fee may be charged per class, as a monthly subscription with access to all the classes on a particular platform or as a specific charge in order to receive certification for a class.

Common Features of Online Course Platforms

What Type of Buyer Are You?

A wide variety of different types of people and organizations may find online course platforms useful. As a software buyer, you're likely to fall into one of the following categories:

• Individual. If you are an expert in a particular subject that you wish to teach, you may want to create and self-publish your own online course(s). If this is the case, rather than purchasing software yourself, you should find an online course platform that will allow you to host a class. You may have to pay a fee for this, which you can recoup by charging tuition. The platform may also offer a per-student tuition profit-sharing plan.
  
• Educational institution. Colleges, universities and even high schools are going to be the primary users of online course platforms, since they are institutions that are naturally structured around the provision of educational courses. Online course platforms are especially useful for schools providing distance learning, whether it's for a particular program or for every course offered, in the case of online universities. Systems that mimic tried-and-true educational methods through online recreation of classes, assignments and teacher/student interaction will likely prove the most effective for these institutions.
  
• Nonprofit organization. Charities, foundations, hospitals, religious organizations and other nonprofits may also have a need for online courses. Some nonprofits, such as the United Way, offer classes on topics such as financial management, parenting and other life skills.
  
• For-profit business. Larger businesses may use online course platforms for purposes of employee training, but general LMS software is usually more suited for this task. Online course platforms may be more useful for ongoing career development programs that are structured more like a traditional class.

Key Considerations

Other factors to take into consideration when picking the best online course platform for you or your organization may include:

• Integration with other systems. If you are going to be hosting classes that pulls a great deal of information from elsewhere—perhaps from a digital media library, or from a business' policy documents—you'll want to be sure that the platform you choose is able to integrate with those other systems. A poor technical experience for students will reflect poorly on you, so you want to make sure they can smoothly access all course materials and can upload their assignments in a variety of different acceptable formats.
  
• Cloud-based software vs. on-premise software. When researching and consulting with potential vendors, make sure you check how their software is hosted. On-premise software will, as the name suggests, be hosted on the premises of your business. This will require space for the hardware as well as an IT department (or consultant) to help you get the software set up and running, as well as to maintain it over time. It is more common today, however, to find cloud-based software, which is hosted by the vendor and delivered to your business online. This will cost less up front and require fewer IT resources, making it a favorable option for most smaller businesses. For online course platforms, it is extremely rare that you will have any need to host your own hardware, since the entire industry is structured around cloud-based access.