Email Tracking Software

Email tracking software serves two related key functions for your email marketing campaigns: It provides you with valuable analytics and helps you to more precisely nurture leads. It does both of these things by tracking email open rates, click-through rates, download rates and conversions, creating a data set that allows you to closely monitor your campaigns and understand which emails are getting the best response from which potential customers.

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Showing 1 - 20 of 156 products
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Showing 1 - 20 of 156 products

12d Synergy

12d Synergy is a cloud-based solution designed to help engineers, architects and construction professionals automate processes related to project collaboration and document management. Key features include contact management, vers...Read more

4.26 (27 reviews)

SpamTitan

SpamTitan is a spam filtering solution that caters to businesses, managed service providers (MSPs) and schools to help them to block spam, viruses, malware, ransomware, phishing attempts and other email threats. The solution can e...Read more

SMTP2GO

SMTP2GO is a cloud-based email delivery platform that helps deliver and track emails. Its features include ticket support, live chat, setup assistance, feedback loops, blacklist monitoring, spamtrap detection, real-time analytics,...Read more

ArcTitan Email Archiving

ArchTitan is a cloud-based email archiving solution designed to help businesses archive and retrieve emails from a centralized location. Key features include instant data encryption, retrievable archiving, data processing, automat...Read more

4.86 (7 reviews)

EngageBay

EngageBay is an integrated marketing, sales, support and CRM solution designed to help small to midsize enterprises acquire, engage and convert website visitors into customers. The cloud-based platform lets businesses use marketin...Read more

Automatic Email Manager

Automatic Email Manager is a software solution that can be installed on your Windows PC Desktop, server or tablet. Repetitive tasks such as incoming emails and attachments are taken care of automatically giving employees more time...Read more

4.54 (13 reviews)

LiveAgent

LiveAgent is an online Help Desk platform for e-commerce businesses at the small and midsize level. The platform offers live chat application, ticket management, online self-service portals and change and license management, all a...Read more

Email Manager for Microsoft 365

Colligo Email Manager for Microsoft 365 is ideal for mid- to enterprise-size businesses using SharePoint Online in industries with regulatory or policy compliance requirements. The SharePoint add-on lets you save and auto-classify...Read more

4.82 (11 reviews)

Sendinblue

SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite. SendinBlue allows ...Read more

Envoke

Create, send and measure bulk emails sent to your contacts. In addition to core email marketing and communication features our software includes automated CASL compliance, advanced data security, highly customizable subscription m...Read more

4.71 (66 reviews)

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Software pricing tips

Read our Email Tracking Software Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money

AWeber

AWeber provides email marketing services for small businesses. This solution helps automate email followups and delivery of newsletters. AWeber offers auto-responders that enable businesses to deliver targeted, personalized a...Read more

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iContact

iContact is a Web-based email marketing tool designed for businesses of all sizes. This solution offers email design, list management, campaign management and social media publishing within a single solution. iContact feature...Read more

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Campaign Monitor

Campaign Monitor is a cloud-based email marketing solution that helps businesses manage new subscriptions, send email newsletters and generate reports. It caters to businesses of all sizes across various industry verticals. T...Read more

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Maropost

Maropost is a cloud-based marketing solution enabling marketing teams to strategically engage with their audience through marketing automation and analytics. It has proved to be successful for businesses of all sizes across multip...Read more

4.27 (11 reviews)

4 recommendations

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Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning techn...Read more

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Mailchimp

Mailchimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to crea...Read more

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Marketing 360

Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (...Read more

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Emma

Emma is a cloud-based email marketing platform that helps users design email campaigns and review their performance. The solution can be used on multiple devices, including smartphones and tablets, using native applications. ...Read more

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ActiveTrail

ActiveTrail is a cloud-based email marketing and newsletter solution suitable for small and midsize marketing agencies. Key features include marketing automation, landing page builder, SMS marketing, online surveys and third-party...Read more

4.15 (13 reviews)

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Klaviyo

Klaviyo is a cloud-based email marketing solution for e-commerce businesses. Key features include integration with multiple platforms, audience segmentation and performance reporting. Klaviyo allows users to send out targeted...Read more

4.67 (254 reviews)

1 recommendations

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Popular Email Tracking Software Comparisons

Buyers Guide

Last Updated: March 14, 2022

Email marketing may not be the hottest trend in marketing these days—other forms of outreach such as content marketing and social media marketing are certainly much more discussed on marketing websites and blogs—but it's still the essential backbone of contemporary business marketing, and possibly the most popular form of marketing today.

As we define it in our email marketing Buyer's Guide, "email marketing software is used to create, launch and track email campaigns to promote a company's marketing message. It uses email as the primary vehicle for 'keeping in touch' with leads. Its goal is to nurture the leads and keep the brand's solution top-of-mind, until the leads are ready to convert into paying customers."

Email tracking software is an important supplement to email marketing software. It provides an additional set of tools allowing you to track the emails you send out and collect analytical information about them, including email open rates, the number of clicks on links and the number of downloads of attachments.

This Buyer's Guide will explain what email tracking software is, explore its key features and help you consider some key questions you should ask yourself—and software vendors you're considering—as you choose the right software for your business.

Here's what we'll cover:

What Is Email Tracking Software?
Limitations of Email Tracking Software
Common Features of Email Tracking Software
Key Considerations

What Is Email Tracking Software?

Email tracking software serves two related key functions for your email marketing campaigns: It provides you with valuable analytics and helps you to more precisely nurture leads. It does both of these things by tracking email open rates, click-through rates, download rates and conversions, creating a data set that allows you to closely monitor your campaigns and understand which emails are getting the best response from which potential customers.

Once you are better aware of which of your marketing materials are the most effective, you can refocus your efforts on producing more of that type of material, thus optimizing your email marketing campaigns. This helps you improve your overall sales and marketing messaging and optimize customer/lead engagement.

Email tracking software can also alert you to the exact moment a prospect opens, clicks on or downloads that material, so you can follow up at the perfect time. Thus, it helps you generally improve communications with prospects, since you can keep a detailed list of their engagement with your emails and track just how much of your material they've actually read.

 

Limitations of Email Tracking Software

Email tracking software integrates directly with your email system so it can automatically become a part of all the emails you send. Many systems function by creating a small, invisible image within the email that contains tracking pixels. When those pixels load, that information is sent back to your tracking database, notifying it that the email has been opened.

For systems that function in this way, there are a few potential limitations:

  • Some customers use ad blockers that will automatically block the image from loading.
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  • Not all customers have their email images set to load as a default, so the tracking image won't actually load for them unless they allow it to do so.
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  • Other computer security systems may block the tracking software entirely.
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Common Features of Email Tracking Software

Email open rate tracking Monitor the success of individual email campaigns by measuring the frequency with which prospects open emails.
Click-through rate tracking Track the success of individual embedded links in emails by measuring the frequency with which prospects click on them.
Download tracking Determine the success of individual email attachments by measuring the frequency with which prospects download them.
Conversion tracking Keep track of how many leads convert into customers through your marketing campaigns and create similar marketing materials for future campaigns.
Alerts Set up the software to alert you when a prospect engages in a particular activity—opening an email, clicking a link, downloading an attachment etc.—so that you can schedule a follow-up at the best time.
Reporting and analytics The software provides reports (and in some cases dashboards) that give you all of the tracking information sent to the database, and can also provide custom-designed visual representations of the data.
Email marketing and scheduling Most email tracking software will either be one component of, or an add-on to, your larger email marketing software platform, which will allow you to schedule emails based in part on the reports and analytics that your tracking has generated.

A reports page in email tracking software MPZMail

A reports page in MPZMail

Key Considerations

Other factors to take into consideration when picking the best email tracking software for your business include:

  • Integration with other systems. Though most email tracking systems will integrate with all major email providers, this is an essential aspect of the software and something you must clarify with vendors. Additionally, you should ensure your email tracking software integrates with your broader email marketing, sales force automation and/or customer relationship management (CRM) software.
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  • Stand-alone software versus email marketing suites. Related to the question of integration, you'll also want to consider whether you want a stand-alone email tracking system or one that is part of a larger email marketing suite. The benefit of a stand-alone system is that it is simpler to implement and cheaper (possibly even free) to use, but as a trade-off you will not have access to tools that will help you optimize the email campaigns you're tracking. An email tracking system that is part of a larger software suite, on the other hand, will be more expensive, and a bit more difficult to implement, but with the benefit of being automatically integrated with marketing campaign tools that put the data and analytics from your tracking to their best possible use.
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  • Cloud-based software versus on-premise software. As recently as a few years ago, most business software was hosted on the premises of the business using the software. This means that, along with the software, you would have to purchase dedicated servers from which to run it, which required not only physical space but also the IT resources to implement and maintain those servers. Today, though, the vast majority of software is provided in the cloud, which allows for a much quicker and easier implementation period as well as a decreased need for dedicated IT resources, all of which translates into cheaper start-up costs. There may still be some vendors that provide on-premises software, though, so you'll want to be sure to ask about this while shopping around.
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