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PPC Software
Pay-per-click (PPC) software is a tool that allows businesses to set up, manage, modify, and track the performance of PPC campaigns. The software lets users set up campaigns based on bidding amounts and budgets, and place PPC links on different channels such as Google Ads, Bing, and Facebook ads. It also provides keyword suggestions.
Compare All PPC Software
ClickCease
ClickCease
ClickCease is a click fraud protection solution that helps businesses detect and block fake clicks, bots, and other harmful visitors to ensure that PPC campaigns are successful. With machine learning algorithms, ClickCease can mon...Read more
SE Ranking
SE Ranking
SE Ranking is a cloud-based search engine optimization (SEO) platform that is suitable for midsize marketing and software companies. It offers keyword position tracking, competitor analysis, backlink monitoring, website audits, so...Read more
ReportGarden
ReportGarden
ReportGarden is a cloud-based marketing analysis tool that offers configurable marketing reports and dashboards for search engine optimization (SEO), pay per click (PPC), marketing analytics, social-media performance and website b...Read more
AgencyAnalytics
AgencyAnalytics
AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress clients with a brandable cloud based reporting platform that lets you monitor and report on all of your clients' ...Read more
Software pricing tips
Read our PPC Software Buyers GuideSubscription models
- Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
- Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.
Perpetual license
- This involves paying an upfront sum for the license to own the software and use it indefinitely.
- This is the more traditional model and is most common with on-premise applications and with larger businesses.
Rated best value for money
QuanticMind
QuanticMind
QuanticMind is a cloud-based marketing management platform that helps businesses of all sizes manage PPC campaigns, search engine marketing and automated bidding. The platform uses algorithms, AI and semantic distance modeling to ...Read more
ClickGUARD
ClickGUARD
ClickGUARD is a click fraud prevention solution that helps businesses streamline processes related to campaign optimization, VPN detection, IP address whitelisting, and more on a centralized platform. It enables team members to el...Read more
Clever Audit
Clever Audit
Clever Audit is a web-based software designed to help businesses optimize Google Ads campaigns through ready-to-use recommendations and tips. Key features include keyword tracking, campaign management, conversion tracking, budget ...Read more
Popular PPC Software Comparisons
Buyers Guide
Last Updated: March 10, 2022PPC (pay-per-click) software automates keyword research, bid setup, and data upload. The software also lets users track real-time costs, informing them in advance if costs will exceed the set budget. In short, with real-time reports, users are in better control of the costs and performance of PPC campaigns.
To help businesses select the right PPC solution, we'll cover:
What is PPC software?
Common features of PPC software
What type of buyer are you?
Benefits of PPC software
Market trends to understand
What is PPC software?
Pay-per-click (PPC) software is a tool that allows businesses to set up, manage, modify, and track the performance of PPC campaigns. The software lets users set up campaigns based on bidding amounts and budgets, and place PPC links on different channels such as Google Ads, Bing, and Facebook ads. It also provides keyword suggestions.
Common features of PPC software
The first step in selecting the right PPC solution is to understand the typical features of these products. According to our research, some common software features you should know about include:
| Campaign management | Manage the entire process of campaign planning and execution, including keyword selection and grouping, budget management, bidding, and keyword updates. |
| Budget planning | Set PPC budgets and ensure that campaign costs don't exceed the designated budget. |
| Keyword research tools | Identify keywords to target in your PPC campaigns. Some products also let you create keyword groups for targeted campaigns. |
| Bid management | Define, manage, and modify the bidding amounts for keywords across different channels. |
| A/B testing | Experiment with different variations of a PPC campaign by running test campaigns to see which version performs better. |
| Reporting | Track campaign performance metrics (such as click-through rate, cost, and conversion rate) and return on investment (ROI) of campaigns. |
What type of buyer are you?
The next step is to understand the types of buyers, which will help you select products that cater to your line of business.
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Marketing or advertising agency: If you own or work in a marketing agency, you need to manage a lot of targeted campaigns for different clients, making it difficult to track the performance of each. You also need to closely track campaign metrics, as your payment is based on campaign performance. For this reason, you should invest in PPC software with strong reporting- and ROI-tracking functionalities.
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Marketers: If you are a marketing manager at a small business, you may find keyword research cumbersome as it involves sifting through thousands of keywords to find the right ones for a campaign. For this reason, you should look for PPC solutions with strong keyword research tools to ease your workload in this area.
Benefits of PPC software
Understanding the benefits of PPC tools will help you present a strong business case for purchasing a PPC solution.
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Better keyword discovery: A PPC solution provides you with strong keyword research tools that sift through thousands of keywords to find the best-performing ones. Since manual searches are time-consuming and prone to error, there is always risk of missing out on important and relevant keywords. PPC software makes your keyword research more effective.
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Improved quality score: The software also lets you track the performance of different campaigns, helping you understand the best practices for creating online ads. It also helps you identify optimal keywords that you can target to improve response rates. All this helps you achieve better quality scores, thereby increasing ROI and reducing the cost of Google Ads campaigns, in particular. (Google charges lower fees if your advertisement is valuable and has a good quality score.)
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Faster decision-making: A PPC solution provides you with campaign metrics such as click-through rate, conversion rate, costs, and ROI in real time. This allows you to quickly make campaign-related decisions without having to rely on manual reports.
Market trends to understand
The last step is to understand key industry trends. This knowledge will help you select vendors that are planning to incorporate these technologies.
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Artificial intelligence to transform PPC campaigns industry: The success of PPC campaigns requires you to consider a lot of data-related parameters such as click-through rate, A/B testing results, and real-time bidding costs. Even using a PPC solution, the amount of analysis involved can be overwhelming. AI can sift through enormous amounts of data and provide you with real-time suggestions on bidding prices, keyword selection, and advertisement copy. With an increase in adoption of AI technology, we expect AI-driven suggestions to become a core software functionality by 2021.
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Auditing as the core functionality of PPC software: As more and more businesses are competing for online ad space, it is essential to update keywords and practices regularly. PPC audit solutions can review your campaign data and keywords and flag you if something needs to be updated. It also helps you compare the performance of your campaigns against that of your competitors. With frequent changes in search engine algorithms and keyword trends, we expect PPC audits to become an inherent functionality of PPC software by 2021.