Small Business Marketing Software

What small business marketing software does, then, is provide features commonly provided in marketing software on a smaller scale to smaller businesses. In practice, this doesn't look any different from any other type of marketing software; it's just a matter of which features you choose and the size of your budget. What differentiates it as “small business" software is that smaller businesses won't be looking for the expansive software suites provided by some vendors, and will instead want to choose between tighter, more focused packages that provide only the key features needed by a small business.

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Showing 1 - 20 of 416 products
Showing 1 - 20 of 416 products


Create, send and measure bulk emails sent to your contacts. In addition to core email marketing and communication features our software includes automated CASL compliance, advanced data security, highly customizable subscription m...Read more

4.71 (66 reviews)

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Jumplead is a cloud-based marketing automation solution that assists marketers in email marketing, creating landing pages, contact management and lead management. This solution is suited for small and midsize businesses (SMBs). ...Read more

4.80 (10 reviews)

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Blitz is a cloud-based customer relationship management (CRM) solution that caters to small and midsize businesses and helps them to manage their interactions with existing and potential customers. It can be tailored to suit busin...Read more

4.69 (55 reviews)

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PlanPlus Online

Offering a complete online solution for business collaboration and customer relationship management, PlanPlus Online combines personal productivity with company productivity to increase communication and productivity....Read more

3.95 (85 reviews)

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Hatchbuck is an all-in-one sales and marketing software for small to midsize companies; it combines email marketing, CRM and marketing automation. Sales and marketing teams can effortlessly manage contacts and email campaigns. ...Read more

4.44 (151 reviews)

2 recommendations

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Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation, and e-commerce functionalities in one suite. Keap helps small businesses across v...Read more

4.08 (1111 reviews)

6 recommendations

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An industry contender since 1998, LeadMaster is an extremely comprehensive, fluid sales lead management software, offering an arsenal of web-based solutions for sales force automation, lead tracking, and more....Read more

4.10 (36 reviews)

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For mid-size and large companies in the Banking, Insurance, and Software industries, OptifiNow provides a Sales Management, Marketing Automation, and CRM system that provides a host of features, including reporting capabilities....Read more

0.00 (5 reviews)

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SAP Customer Experience

Whether you’re a mid-market company looking for an on-demand CRM application or a large enterprise that needs a robust, end-to-end client management solution, SAP can meet the unique technology needs of your company. ...Read more

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Workbooks is a fully integrated Customer Relationship Management system specializing in Sales and Marketing Automation, as well as Customer Service and Support, ensuring that all customer engagement can be stored in one space....Read more

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Software pricing tips

Read our Small Business Marketing Software Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money


Act-On is a complete CRM solution that incorporates marketing integration with online social media monitoring and analytics, as well as comprehensive webinar and event planning to boost online participation and customer loyalty....Read more

4.27 (247 reviews)

4 recommendations

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Experiture is an integrated hybrid marketing automation and customer engagement solution that caters to small and midsize businesses across various industry verticals and helps them to create and manage marketing programs across e...Read more

0.00 (2 reviews)

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Marketo Engage

Founded in 2006, Marketo was developed for the B2B marketer and is the most rapidly-growing solution on the market. ...Read more

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SharpSpring from Constant Contact

SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. Our innovative platform, o...Read more

4.57 (725 reviews)

3 recommendations

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JumpDEMAND's ActiveDEMAND is a cloud-based integrated marketing program designed and built for marketing agencies to help their clients create and manage leads throughout their sales pipeline....Read more

4.22 (72 reviews)

1 recommendations

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Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lead management, lead scoring, marketing list management, email builder, social media management, insight...Read more

4.64 (33 reviews)

3 recommendations

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Business-to-business (B2B) sales simplified with Pardot’s solution. Lead scoring and email marketing tools help generate, nurture and manage prospective clients until they’re ready for the sales team to close the deal....Read more

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HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing H...Read more

4.49 (4647 reviews)

5 recommendations

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Constant Contact

Constant Contact provides a range of intuitive marketing applications designed to help small businesses and nonprofits expand their customer bases and nurture relationships. Solutions include email marketing, event marketing, soci...Read more

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Mailigen is a cloud-based email marketing solution that caters to small and midsize businesses across industries including e-commerce, advertising, banking, media and more. Key features include email list segmentation, email autom...Read more

4.74 (54 reviews)

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Popular Small Business Marketing Software Comparisons

Buyers Guide

Last Updated: March 14, 2022

With marketing software becoming ever cheaper and easier to deploy, businesses are finding themselves in the market (pun intended) for a new or updated system. This is especially true of small and midsize businesses (SMBs), who are adopting marketing software at a rapid rate.

Smaller companies may have avoided spending money on such software in the past, either because they lack a dedicated marketing department or the resources to afford a marketing system. These days, though, you'd be foolhardy not to invest in marketing software that can allow your business to run its own marketing campaigns without any outside help—even if your marketing “department" is just one person.

“Small business marketing software" is not a specific type of marketing software, so much as it is a general set of marketing software that caters to smaller businesses with fewer monetary and marketing resources.

This guide will help you pick the best marketing software option for your own small business.

Here's what we'll discuss:

What Is Small Business Marketing Software?

What Makes Small Business Marketing Software “Small"?

Common Features of Small Business Marketing Software

Key Considerations


What Is Small Business Marketing Software?

Marketing software (as we note in our marketing software Buyer's Guide) helps organizations perform the following functions:

  • Attract new customers and visitors
  • Turn customers into leads that can be nurtured through the sales funnel
  • Create and run dedicated marketing campaigns through a variety of channels
  • Deliver marketing and promotional materials (via email marketing, social media etc.)
  • Surface insights about customers to improve marketing efforts
  • Automate time-consuming, repetitive manual tasks

What small business marketing software does, then, is provide these features on a smaller scale to smaller businesses. In practice, this doesn't look any different from any other type of marketing software; it's just a matter of which features you choose and the size of your budget.


What Makes Small Business Marketing Software “Small"?

Rather simply, small business marketing software is just marketing software that is used by a small business. What differentiates it as “small business" software is that smaller businesses won't be looking for the expansive software suites provided by some vendors, and will instead want to choose between tighter, more focused packages that provide only the key features needed by a small business.

Small businesses may not need all of the features of a larger organization, at least at first. In fact, many companies may simply be looking to automate marketing tasks or to have a dashboard through which they can track their email marketing campaigns and manage their social media. Fortunately, many vendors will let you decide what features you want as a part of your package, so that you don't need to spend money on functionality you're not yet ready to utilize.

Most vendors don't cater specifically to small business, but they will provide beginner packages for small businesses which can be upgraded at a later date, as that business grows. This means that you need to not only find the perfect marketing software vendor for your business, but also explore their offerings to find the exact right set of functions and features for your own specific needs.


Common Features of Small Business Marketing Software

Below is a table listing some of the most common features of small business marketing software.

As discussed above, these are features that will be a part of marketing software for all business sizes, but that small businesses will find particularly useful. Other features will be available as a business grows, which you can learn more about in our marketing software Buyer's Guide.

Marketing automation

This is the key feature of marketing software. It helps business develop, execute and track marketing campaigns. It will also automate workflows, track prospect behavior and qualify leads.

Lead generation

Automates the capture, segmentation and assignment of leads to improve targeted marketing communications and shorten sales cycles.

Lead management

While lead generation automates how you can find leads, lead management automates the movement and tracking of those leads you've already discovered through the life cycle from acquisition to conversion.

Email marketing

Create, send and track email campaigns and autoresponders.

Social media management

Create, launch and administer social campaigns and promotions, as well as to manage creative assets on social media platforms.

Social media monitoring

Identify words used in association with brands, and locate where on social media platforms these conversations are occurring.

Social media analytics

Measure campaign performance and impact, and track a brand's share of voice across social channels to determine how effective social media efforts are.

Mobile marketing

Handle the routing, management and delivery of SMS messages and campaigns.

Marketing analytics

Measure marketing activities across multiple online and offline channels to get a view of those channels' return on investment (ROI).

As you can see, a great deal of marketing software focuses on creating and managing campaigns, as well as tracking and analyzing the success of those campaigns. A tracking and reporting page of that kind may look like this:

Delivra's tracking/reporting page


Key Considerations

Other factors to take into consideration when picking the best small business marketing software for your business include:

  • Integration with other systems. Marketing doesn't stand on its own, and neither does marketing software. You can run the most noteworthy marketing campaign in the world, but it won't translate into revenue unless you tie that marketing together with your sales process. That's why it's crucial that you check on the integrations between your marketing software and other systems you use, especially any customer relationship management (CRM) software or sales force automation software. The information from your marketing software needs to be accessible and transferrable across all sectors of your business, so check with your vendor to make sure you'll be able to do so smoothly and easily.
  • Cloud-based software vs on-premise software. Though it's somewhat outdated today, some big businesses with large-scale marketing departments may house their own marketing software on-premise. This requires higher start-up costs, space to keep hardware and IT resources to implement and maintain both hardware and software. With extremely rare exception, marketing software for small businesses will be provided and accessible through the cloud. This will be both cheaper and easier for you, since it won't require tech resources and will cost you less up front to get the software on-boarded for your marketing team.