
HubSpot Marketing Hub
Social media analytics tools gather and process data from conversations on social media that involve your company. This provides you with solid data from which to make business decisions regarding future social media marketing efforts.
Mentionlytics is a social media and website monitoring platform designed to help small to large companies and professionals including artists, politicians, celebrities and more. It enables businesses to report on what people are s...Read more
monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. monday.com team management and task management tool allows ...Read more
Agorapulse is a cloud-based social media marketing software that offers profile management, social influencer management and social media analytics in a suite. Agorapulse features "Social Inbox", which combines social media i...Read more
NetBase is a cloud-based social media analytics tool for small, midsize and large brands and marketing agencies. Primary features include social media monitoring, brand health monitoring, campaign performance measurement, dashboar...Read more
Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning techn...Read more
SE Ranking is a cloud-based search engine optimization (SEO) platform that is suitable for midsize marketing and software companies. It offers keyword position tracking, competitor analysis, backlink monitoring, website audits, so...Read more
SocialPilot is a cloud-based social media marketing and analytics solution for businesses of all sizes. It offers calendar management, branding, scheduling, client management and reporting functionalities within a suite. Android a...Read more
CoSchedule's Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams. The Marketing Suite: Calendar Organizer: Visualize everything in real time. Content Organizer: E...Read more
ContentStudio is an integrated cloud-based social media management and content marketing solution that caters to small to midsize businesses and solo entrepreneurs. Key features include automated publishing, content management, mu...Read more
Social media is a crucial component of contemporary marketing. Consumers spend an incredible amount of time on Facebook, Twitter, Instagram, Pinterest and numerous other social media platforms. As a business, you can't afford to ignore the sales potential of those platforms. In other words, to reach customers where they are, social media marketing is a must.
However, it's not enough to simply advertise on social media or create a social media presence for your company. In today's world, your business needs to fully understand what marketing is working on social media and what isn't, so you can concretely tie your efforts to revenue.
Social media analytics tools provide the means for tracking, measuring and reporting on social media accounts and campaign performance. In this buyer's guide, we'll discuss the key functions of these tools and what you should be looking for in a vendor.
Here's what we'll cover:
What Are Social Media Analytics Tools?
Common Features of Social Media Analytics Tools
What Type of Buyer Are You?
Key Considerations
Social media analytics tools gather and process data from conversations on social media that involve your company. This provides you with solid data from which to make business decisions regarding future social media marketing efforts.
Some social media experts divide social media analytics into four different categories:
Social media analytics tools can perform all of these types of analysis, depending upon the size and scope of the software you purchase.
Social media monitoring | Monitors social media platforms for any mention of your company, and tracks the interactions taking place on your own accounts. |
Data aggregation | Pools together data from various social media sites to provide a basis for large-scale analysis. |
Overall analysis | Provides a top-down analysis of your entire social media presence, so you can view strengths and weaknesses and make future decisions accordingly. |
Platform analysis | Focuses on your performance and presence on a particular social media platform, such as Facebook or Twitter. |
Campaign analysis | Focuses analytics tools on individual campaigns across multiple social media platforms. |
Reporting | Generates easy-to-understand, usable reports, including spreadsheets, visuals, statistics and other useful data. These reports can help you make informed decisions about your social media presence and about your company in general. |
SproutSocial's social performance dashboard
Social media analytics can range from the small-scale, i.e., providing you with statistics regarding how frequently you are mentioned on Twitter, to the very largest scale of business intelligence data analytics. Depending upon the size of your company, your needs for these tools will vary widely.
Other factors to take into consideration when picking the best social media analytics tool for your business include: