Social Media Analytics Tools

Social media analytics tools gather and process data from conversations on social media that involve your company. This provides you with solid data from which to make business decisions regarding future social media marketing efforts.

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Showing 1 - 20 of 94 products
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Showing 1 - 20 of 94 products

Mentionlytics

Mentionlytics is a social media and website monitoring platform designed to help small to large companies and professionals including artists, politicians, celebrities and more. It enables businesses to report on what people are s...Read more

4.95 (19 reviews)

Audiense

Audiense is the world’s pioneering Audience Intelligence platform. We aim to help marketers and consumer researchers be innovative and develop relevant audience-centric strategies through the use of proprietary social consumer seg...Read more

3.75 (4 reviews)

monday.com

monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. monday.com team management and task management tool allows ...Read more

Oktopost

Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Oktopost's social media management, social listening, and employee advocacy solutions are built for...Read more

4.41 (72 reviews)

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Hootsuite

With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Build your brand, strengthen connections with custome...Read more

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Sendible

Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralised hub and i...Read more

4.53 (92 reviews)

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AgoraPulse

Agorapulse is a cloud-based social media marketing software that offers profile management, social influencer management and social media analytics in a suite. Agorapulse features "Social Inbox", which combines social media i...Read more

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NetBase Quid

NetBase is a cloud-based social media analytics tool for small, midsize and large brands and marketing agencies. Primary features include social media monitoring, brand health monitoring, campaign performance measurement, dashboar...Read more

4.60 (40 reviews)

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Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning techn...Read more

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Brand24

Brand24 is a cloud-based marketing solution that helps users with content discovery and distribution. It offers an "online mentions" feature that shows mentions across social media platforms, blogs, news sites, forms and generates...Read more

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Software pricing tips

Read our Social Media Analytics Tools Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money

Falcon.io

Falcon.io is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing, measuring and customer data management. Falcon.io helps market...Read more

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WebCEO

WebCEO is cloud-based platform designed to help companies of all sizes manage their marketing initiatives. WebCEO offers modules for search engine optimization (SEO), keyword research, SEO audits, landing page optimization, rank t...Read more

4.71 (49 reviews)

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eClincher

eClincher is a cloud-based social media management tool that helps businesses manage social-media accounts and marketing activities. eClincher lets users manage social-media profiles in one place for brand awareness, publishing, e...Read more

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Sotrender

Sotrender is a social media marketing solution that helps businesses generate ad reports, monitor campaign goals, analyze content performance, and more using artificial intelligence and machine learning technology. It lets staff m...Read more

4.60 (15 reviews)

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SE Ranking

SE Ranking is a cloud-based search engine optimization (SEO) platform that is suitable for midsize marketing and software companies. It offers keyword position tracking, competitor analysis, backlink monitoring, website audits, so...Read more

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SocialPilot

SocialPilot is a cloud-based social media marketing and analytics solution for businesses of all sizes. It offers calendar management, branding, scheduling, client management and reporting functionalities within a suite. Android a...Read more

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VBOUT

VBOUT is a marketing automation software that helps small to midsized businesses and agencies attract the right prospects, manage leads and automate marketing tasks. A simple and user-friendly system, it is designed to help busi...Read more

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CoSchedule

CoSchedule's Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams. The Marketing Suite: Calendar Organizer: Visualize everything in real time. Content Organizer: E...Read more

4.40 (94 reviews)

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Loomly

Loomly is a cloud-based marketing solution that helps freelancers, influencers and social media managers manage content on their social media platforms. Key features include marketing analytics, automated publishing, keyword filte...Read more

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ContentStudio

ContentStudio is an integrated cloud-based social media management and content marketing solution that caters to small to midsize businesses and solo entrepreneurs. Key features include automated publishing, content management, mu...Read more

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Popular Social Media Analytics Tools Comparisons

Buyers Guide

Last Updated: March 10, 2022

Social media is a crucial component of contemporary marketing. Consumers spend an incredible amount of time on Facebook, Twitter, Instagram, Pinterest and numerous other social media platforms. As a business, you can't afford to ignore the sales potential of those platforms. In other words, to reach customers where they are, social media marketing is a must.

However, it's not enough to simply advertise on social media or create a social media presence for your company. In today's world, your business needs to fully understand what marketing is working on social media and what isn't, so you can concretely tie your efforts to revenue.

Social media analytics tools provide the means for tracking, measuring and reporting on social media accounts and campaign performance. In this buyer's guide, we'll discuss the key functions of these tools and what you should be looking for in a vendor.

Here's what we'll cover:

What Are Social Media Analytics Tools?
Common Features of Social Media Analytics Tools
What Type of Buyer Are You?
Key Considerations

What Are Social Media Analytics Tools?

Social media analytics tools gather and process data from conversations on social media that involve your company. This provides you with solid data from which to make business decisions regarding future social media marketing efforts.

Some social media experts divide social media analytics into four different categories:

  1. Descriptive analytics. Focuses on what has happened and what is happening on social media, in the form of reports and visualizations that help businesses make better informed decisions. Most social media analytics take this form.
  2. Diagnostic analytics. Goes beyond what has happened to try to analyze why it happened, using advanced statistics to distill data into a single top-down view that lets you see what has and hasn't worked in past campaigns.
  3. Predictive analytics. As the name suggests, this is a form of analytics that attempts to predict future events based on past and present social media data. It can be used to link specific customer events to typical past outcomes, such as a specific questions regularly leading to a particular purchase.
  4. Prescriptive analytics. This form of analytics provides you with the best course of action to take when handling a situation, based on the data accumulated from the outcomes of similar situations in the past.

Social media analytics tools can perform all of these types of analysis, depending upon the size and scope of the software you purchase.

 

Common Features of Social Media Analytics Tools

Social media monitoring Monitors social media platforms for any mention of your company, and tracks the interactions taking place on your own accounts.
Data aggregation Pools together data from various social media sites to provide a basis for large-scale analysis.
Overall analysis Provides a top-down analysis of your entire social media presence, so you can view strengths and weaknesses and make future decisions accordingly.
Platform analysis Focuses on your performance and presence on a particular social media platform, such as Facebook or Twitter.
Campaign analysis Focuses analytics tools on individual campaigns across multiple social media platforms.
Reporting Generates easy-to-understand, usable reports, including spreadsheets, visuals, statistics and other useful data. These reports can help you make informed decisions about your social media presence and about your company in general.

SproutSocial's social media anlytics performance dashboard

SproutSocial's social performance dashboard

What Type of Buyer Are You?

Social media analytics can range from the small-scale, i.e., providing you with statistics regarding how frequently you are mentioned on Twitter, to the very largest scale of business intelligence data analytics. Depending upon the size of your company, your needs for these tools will vary widely.

  • Small business (one to 10 employees). A small-scale business will only need the most basic social media analytics, focusing on descriptive analytics that provide reports about your social media presence, allowing you to make informed decisions for the future.
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  • Midsize business (11 to 100 employees). Midsize businesses will want the descriptive analytics features as well, but they should also invest in diagnostic analytics tools. At this slightly larger scale, it is much more difficult to manually assess what is and isn't working in your social media campaigns, so those diagnostic tools will be extremely useful.
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  • Large/enterprise business (over 100 employees). In addition to the descriptive and diagnostic analytics tools used by smaller businesses, large-scale companies will want predictive and prescriptive analytics functionality to help them choose the next best action for a wide variety of platforms and campaigns.

Key Considerations

Other factors to take into consideration when picking the best social media analytics tool for your business include:

  • Integration with other systems. Although the analysis and reports generated by analytics tools can be useful in and of themselves, you may want to integrate those reports with other marketing software (e.g., marketing automation software or campaign management software). These integrations can easily facilitate responses to events on social media.
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  • Stand-alone software vs. a software suite. Although you can purchase stand-alone social media analytics tools, they are also frequently offered as one part of a larger suite of social media management software. If the features of this software appeal to you—including tools that will help you increase and improve your social media presence—then you may want to look into a bigger system that includes that extra functionality in addition to analytics.
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  • Cloud-based software vs. on-premise software. In the past, most software was hosted on-premise, meaning that a business would have to house and maintain the hardware on which the software would run. In recent years software distribution has become much simpler, through cloud-based systems that don't require any hardware or IT maintenance. Chances are extremely high that this is how your social media analytics tools will be distributed to you, but you'll want to clarify that with your vendor in order to be sure.