
eWay-CRM
Salsa Engage is cloud-based fundraising system for nonprofit organizations of all sizes which helps in donor management, digital marketing, online fundraising, online advocacy and peer to peer fundraising. With Salsa Engage, ...Read more
Charityproud is a cloud-based nonprofit management solution suitable for small to midsize nonprofit organizations. Key features include constituent management, donation and pledge tracking, campaign and event management, email int...Read more
Simplify your work and maximize your impact with EveryAction. By combining fundraising, digital, and organizing tools in one powerful platform, you'll eliminate data silos and easily run automated omni-channel campaigns. With best...Read more
NationBuilder is a cloud-based website, database and fundraising solution designed for nonprofits to connect with their communities and scale their organizations. It includes features to identify key supporters, turn them into don...Read more
One Click Advocacy is a cloud-based solution that helps businesses manage processes related to advocacy campaigns through social media posts, emails, text messages, auto-population and communication tools. Key features include cam...Read more
Congress Plus Advocacy is a cloud-based political advocacy platform that assists political organizations of all sizes with legislation tracking and campaign management. Its key features include messaging, commenting, social engage...Read more
Engaging Networks helps nonprofits maximize their impact through a suite of world-class online fundraising and advocacy digital engagement tools. Nonprofits of every size and cause—from human rights to disaster relief—use our plat...Read more
Influitive is an engagement and advocacy software that helps organizations manage a group of "on-demand" advocates. Influitive AdvocateHub’s features include engagement of advocates with targets and interactive challenges, ex...Read more
Dynamic Signal is an employee communication and engagement platform. It helps in increasing employees' loyalty and performance. It assists in creating effective communication with employees through mobile devices. Additionally, it...Read more
InviteReferrals is a cloud-based solution designed to help online businesses of all sizes manage customer referral programs through mobile applications and social sharing tools. Key features include campaign management, lead gener...Read more
Conceptualized by a partner at a personal injury law firm, SmartAdvocate is a legal management platform that offers flexible deployment options and a modular suite of applications. In addition to case management, attorneys a...Read more
SocialChorus is a workforce communication platform for enterprises. It provides a single place to conduct major communication activities including planning, creating, publishing and monitoring employee communications. It helps man...Read more
PostBeyond is employee advocacy and social selling tool that helps users share content and engage with their teams. It is a cloud-based platform that provides tools to manage social recognition, employee alignment and event-trigge...Read more
Advocacy in a nonprofit is a long-term process to engage representatives, policymakers, the community, influencers and stakeholders. These tasks aren't easy to manage, but with the help of the right tools, your nonprofit can run successful advocacy campaigns. One such tool is advocacy software.
Advocacy software allows nonprofits to organize their advocacy initiatives, measure the results of their efforts and take adequate steps to improve the efforts. It helps them sustain the organization and expand it with features such as automated emails, click-to-call capability and advocacy communities.
The software allows nonprofits to inform advocates/supporters about a cause, mobilize their volunteer base to take action and recruit new supporters. This guide will help you select the right advocacy software for your nonprofit.
In this guide, we'll cover:
What Is Advocacy Software?
Common Features of Advocacy Software
What Type of Buyer Are You?
Benefits and Potential Issues
Key Considerations
Advocacy software helps nonprofit organizations use social media, email and online campaigns to create awareness about a particular cause or mission and inspire change.
Typically, nonprofits can do the following tasks using advocacy software:
We've explained the features in detail in the next section.
Targeted communication in Salsalabs (Source)
The first step to selecting the right advocacy software is to understand all the software features. Based on the needs of your nonprofit, you should select a vendor that offers all the features you need. Here's a list of some important advocacy software features that you must check out:
Automated outreach | Allows you to send targeted communication through automated emails, e-newsletters, social media, etc., about your various causes, programs, policies, events and advocate contributions. |
Petition management | Manages the sending of online petitions, pledges or emails. Track respondent's actions and collect insights about their responses. |
Social advocacy tools | Lets advocates share on social media. You can sync the social profiles of your advocates using the software, and have them schedule and publish content on social media from the software dashboard. |
Click-to-call | Allows volunteers/advocates to call legislators over the internet with a simple click. Supporters get a script for conversations and a custom voice greeting them with further instructions. Advocacy calls are tracked and archived with the advocate's name, the legislators contacted and the duration of the call. |
Campaign activity analytics | Helps you monitor and score advocates based on the actions taken during a campaign. You can export campaign data into a Microsoft Excel sheet and share the insights with the team as well. |
Campaign management | Helps you plan, execute and implement the online advocacy campaigns, whether customized or using prebuilt campaign templates. You can add gamification elements for the supporters to foster interest and boost campaign performance. |
Action alerts and notifications | Lets you build and broadcast an action alert to motivate your advocates into action. |
Advocacy events | Manages event registration, collects guest data and facilitates communication with attendees. Create a custom event registration page and add surveys to gather data from the users. |
The next step in selecting advocacy software for your nonprofit is to know which buyer category you identify with the most. Based on this categorization, you can shortlist the software that will suit your nonprofit.
We've classified buyers of advocacy software into two types:
Advocacy software offers certain benefits for nonprofits. Let's look at some key ones:
However, despite these advantages, advocacy software could have certain issues such as:
After understanding the required features and benefits of advocacy software for nonprofits, you will feel better equipped to make an informed purchase. However, there are certain factors that you should keep in mind before you make the final purchase: