Online Fundraising Platforms

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Showing 1 - 20 of 149 products
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Showing 1 - 20 of 149 products

Graduway

Graduway is a cloud-based platform allowing schools, universities, nonprofits and corporates to break departmental silos and work together to build powerful virtual networks that cater for the full constituent lifecycle - from pro...Read more

ImportOmatic

ImportOMatic is a data integration solution for Blackbaud's Raiser's Edge and Raiser's Edge NXT fundraising solutions. It is deployed as a plug-in for the Raiser’s Edge platform. ImportOMatic allows users to filter and transf...Read more

Raklet

Raklet is a cloud-based club and event management solution that provides an integrated workflow for maintaining a contact database, collecting payments, organizing events and automating email and SMS communication. Raklet enh...Read more

4.77 (43 reviews)

Millennium

Providing an award-winning, web-based fundraising solution, Abila Millenium (formerly Sage Millennium) is designed to handle the needs of organizations with diverse and complex fundraising programs with its intuitive workflow....Read more

3.80 (5 reviews)

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ClearView CRM

ClearView CRM by Softrek is a software solution that gives nonprofits the tools they need to manage both their fundraising activities and their donor relationships. ClearView CRM includes a suite of applications that bring to...Read more

4.01 (91 reviews)

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ResultsPlus

ResultsPlus is a robust constituent relationship management (CRM) solution for smaller nonprofits. ResultsPlus helps these organizations design and implement fundraising campaigns, manage contacts and volunteers and plan events....Read more

2.38 (8 reviews)

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Agilon One Donor CRM

Designed to equip nonprofits with cloud technology to manage their organization, Agilon’s ONE donor management and customer relationship management (CRM) system offers best-of-breed solutions for fundraising, donor management and ...Read more

4.10 (47 reviews)

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FundRaiser

FundRaiser Software offers flexible, scalable fundraising solutions that are tailored to small and growing nonprofit organizations. The company has more than twenty-five years of experience and supports more than 5,000 nonprofits....Read more

4.17 (21 reviews)

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NewOrg

NewOrg is a configurable cloud-based solution designed to help small and midsize nonprofits manage donors, volunteers, marketing efforts, events and grant management in an integrated suite. It's suitable for veteran organizations,...Read more

4.31 (16 reviews)

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Blackbaud eTapestry

eTapestry from Blackbaud is an affordable SaaS solution for non-profits looking to manage all aspects of their organization, from tracking donors and memberships, to marketing outreach and event planning. ...Read more

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Software pricing tips

Read our Online Fundraising Platforms Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money

Kindful

Kindful is a cloud-based online fundraising and donor management solution designed specifically for growing nonprofit organizations. With this solution, nonprofits can manage three core aspects of fundraising - managing online giv...Read more

4.47 (283 reviews)

14 recommendations

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CharityEngine

CharityEngine's nonprofit CRM software simplifies the fundraising process, so you spend more time on your campaigns and less time struggling with technology. It has the tools for managing donors, receiving donations, processing pa...Read more

4.15 (27 reviews)

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Causeview

Causeview is a cloud-based advancement and fundraising management system suitable for higher education institutions and nonprofit organizations looking for donor management and payment processing. The system is built on the Salesf...Read more

3.70 (5 reviews)

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Aplos

On Sale Now! Get 50% Off 6 Months. Limited-time Offer. Start your free 15-day trial today! No credit card required. Aplos is a cloud-based system designed specially to serve the needs of nonprofit and church organizations. The Ap...Read more

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Classy

Classy is a B Corp Certified social enterprise that helps nonprofit organizations maximize their impact through a suite of world-class, online fundraising tools to accelerate social impact around the world. From crowdfunding to pe...Read more

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Qgiv

Qgiv is an online fundraising platform helping nonprofit, faith-based, healthcare, and education organizations raise funds and engage donors with a comprehensive suite of fundraising tools managed from a centralized user dashboard...Read more

4.68 (49 reviews)

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iMIS

iMIS EMS is the world’s only Engagement Management System (EMS) – fusing database management and web publishing into a single system – leading to operational efficiencies, revenue growth, and continuous performance improvement. Ha...Read more

4.32 (84 reviews)

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Fundly

Fundly is an online fundraising platform for nonprofits and charities of all sizes. This software offers mobile-friendly donation pages, campaign management tools, donation processing and robust social integration features....Read more

3.90 (47 reviews)

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Marketplace

Non-profit organizations seeking a web-based system for Fundraising & Donor Management, Email Marketing, and more should review this software. It's accessibility on most devices makes it easy to use anywhere there's internet....Read more

0.00 (19 reviews)

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Tessitura

Tessitura Network’s constituent relationship management (CRM) platform is designed to support processes for arts, cultural and entertainment nonprofits. Its core functionality includes box office ticketing and admissions, fundrais...Read more

4.21 (28 reviews)

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Popular Online Fundraising Platforms Comparisons

Buyers Guide

Last Updated: March 03, 2022

Whether it’s for an annual appeal, capital campaign or special event, nonprofits in every sector use online fundraising tools to collect donations and connect with supporters. In fact, according to a report on charitable giving, online donations accounted for nearly 7 percent of all contributions in 2014: an 8.9 percent increase over the previous year.

With this guide, you can learn more about how online fundraising platforms can help you handle these important donations.

Here’s what we’ll cover:

What Is Online Fundraising Software?
Common Functionality of Online Fundraising Systems
Key Considerations for Comparing Products
Case Study: Click & Pledge Online Fundraising Software

What Is Online Fundraising Software?

Online fundraising tools power online donation processing. When users arrive on a website’s donation page, they enter credit card billing, contact and other information into an online donation form. When the information in that form is submitted, the credit card is validated and charged.

Donation pages in Kindful

When processing is complete, the system typically sends donors to a confirmation screen and emails them a tax receipt. At the same time, the funds are electronically deposited in the nonprofit’s merchant account, minus processing fees.

Then, donor and contribution details can be reviewed and analyzed using reporting functionality. Reporting tools may be built into the online fundraising system, or users may choose to export the data and use different software.

Some online fundraising tools are more comprehensive, allowing users to:

  • Customize donation forms, such as the visual design, URL and donation amounts
  • Add custom fields to handle “in memoriam” donations and other unique data, including gifts targeted to a specific program
  • Automatically track and process recurring donations and pledges
  • Process payments using multiple methods, including credit card, PayPal or electronic funds transfer (EFT)
  • Create peer-to-peer (P2P) fundraising pages that allow supporters to solicit donations from their friends, groups and social networks
  • Accept and process text-to-give donations

Common Functionality of Online Fundraising Systems

Products can vary from vendor to vendor, but certain capabilities are offered by most systems. The most common are described in the table below:

Custom donation forms Allows users to define donation form-fields and contribution amounts, then generates code to embed it on websites.
Custom campaign pages Helps users create complete campaign websites, including donation forms, videos and images, goal progress counters, supporter comments, social sharing functions and more.
Recurring payments Donors can choose to make automatic contributions—for example, $20 every month or $200 every December—without having to re-enter credit card and contact information each time.
Mass communication tools Allow users to connect with supporters via emails and text messaging.
Social sharing Many cloud-based fundraising platforms include built-in social media publishing functions, which let supporters share campaign pages on Facebook, Twitter and other social channels.

Campaign reporting dashboard in Classy

Key Considerations for Comparing Products

Nearly all online fundraising products let users create custom donation forms, process payments and acknowledge supporters. Here are five other factors to consider when comparing products.

Processing fees. Online fundraising platforms charge transaction and processing fees for each donation. The fee is either a flat rate (e.g., 30 cents per donation); a percentage of the total donation (usually between 1.5 percent and 9 percent); or a combination of both. Some vendors also charge a monthly or annual subscription fee to use the software, whether donations are processed or not.

Tip: To calculate how processing fees impact the software’s total cost, determine the number and dollar amount of donations your nonprofit expects to process through the platform in a month, year or single campaign. Then apply the processing fees for a ballpark estimate.

Social fundraising. Social (or “peer-to-peer”) fundraising functionality is built into many online fundraising systems. It lets supporters create and personalize campaign pages and share them with their friends through social media and email.

If your nonprofit hosts events or uses social fundraising in its campaigns, look for products that specialize in peer-to-peer fundraising and that support individual and team fundraising pages.

White label capabilities. If you’ve made online donations, you’ve probably noticed that some websites redirect you to a donation form on a different URL that doesn’t match the look of the rest of the site. This confuses supporters and can reduce a nonprofit’s trustworthiness. To prevent this, some products let users control the HTML and styles on the page, so donation forms match the core website.

If your nonprofit wants to accept donations on its website, look for “white label” or “custom donation pages” in the vendor’s features and benefits lists. Keep in mind that the skills of a Web designer or developer might be needed for this purpose.

Constituent relationship management (CRM). When someone makes a donation on a fundraising page, the system should automatically email a receipt to the donor. But most nonprofits want to build a relationship with supporters beyond this interaction. If this applies to you, look for systems that retain donor information.

Find out if the online fundraising platform lets you export donor information, or if it integrates directly with a best-of-breed donor management system. This allows your organization to track interactions and communicate with those donors in the future.

Usability. “Usability” refers to how easy it is for people to learn and use a product. If software is confusing and hard to use, employees won’t use it. So it’s important to find a product that is simple enough for everyone in an organization to understand—no matter what their technical ability.

Tip: If your organization relies on many short-term employees or volunteers to facilitate fundraising campaigns, usability is even more important, since there is less time to train them how to use the software. Look for such terms as “drag and drop,” “WYSIWIG” and “turn-key”: These often indicate that a product was built with usability in mind.

Case Study: Click & Pledge Online Fundraising Software

To learn more about how online fundraising platforms can help improve operations, consider the case of Immigration Equality, a New York-based legal services nonprofit that advocates for lesbian, gay, bisexual, transgender (LGBT) and HIV immigration rights. The organization realized many benefits after implementing the Click & Pledge online fundraising system.

In this case study, we explain how the software improved inefficiencies in the organization’s donation forms, multiple payment accounts and donor management tasks.