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In today's ever-changing technological world, businesses are evolving to improve the customer experience and maximize profitability in ways that we never thought possible. Popular technology facilitating this small and midsize business evolution includes augmented reality (AR), which overlays virtual items and scenes on the real world.
Augmented reality software allows users to interact with digital objects in their physical environment/space.
Let's take a look at what exactly AR software is, some common features of AR apps, and the benefits this software can bring to businesses like yours.
Here’s what we'll cover:
Augmented reality software superimposes the digital data and images on the physical world with the help of hardware such as projectors, smartphones, and headsets.
AR software is used by businesses in multiple sectors, for everything from training to aiding consumer purchases.
Healthcare providers use AR to diagnose and treat patients effectively with access to real-time patient data, while businesses in the entertainment industry use AR to showcase facial filters for social media and messaging animations.
Retailers such as Warby Parker, Dulux Paints, and IKEA have implemented AR functionality in their apps so consumers can try on virtual glasses, view paint colors on their walls, or see furniture in their living room without having the actual physical item/object.
Real-world backdrop | Overlay 3D objects, images, and text against a real-world background |
Superimposed objects | Offers an augmented view.of an object when using an AR device such as a headset or smart glasses |
3D objects | Add/upload 3D objects to the platform |
Content creation | Create your own AR content and experience |
Drag and drop | Assemble applications and processes by selecting and arranging over pre-built components |
Modeling and simulation | Allow users to outline the possibilities of different scenarios and performance (such as what if analysis, yield analysis, and cash flow projections) |
Cross-device publishing | Deploy AR across multiple devices, such as virtual reality (VR) glasses and smartphones |
Usage tracking/analytics | Track and interpret application usage or campaign performance metrics |
Before you start evaluating AR software options, you need to know what you'll use it for. Most AR software buyers operate in the following industries:
When choosing AR software, there are a few things to keep in mind:
AR in mobile devices: Augmented reality via mobile devices has increased applications for mobile AR, and 2.4 billion mobile augmented reality users worldwide are expected by 2023. Mobile AR lets users avoid purchasing expensive AR headsets or software, as AR attributes can be incorporated into existing applications on smartphones, making the tech widely accessible to more users.
AR in patient care: The healthcare industry can leverage augmented reality to address patient concerns if and when patients are unable to express their symptoms to the doctor. Other examples include doctors communicating information about a patient's lifestyle and recommending any changes, or using technology to show how medication will work within a patient's body.
Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.