Email Marketing Software

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Showing 1 - 20 of 302 products
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Showing 1 - 20 of 302 products

HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing H...Read more

SendGrid

Twilio SendGrid is a cloud-based email marketing tool that assists marketers and developers with campaign management and audience engagement. Its key features include A/B testing, mailing list management, predefined templates, ima...Read more

SendPulse

SendPulse is a cloud-based marketing solution that allows users to manage email, text messaging and push notifications through a single platform. It is suitable for small and midsize businesses. SendPulse’s email features all...Read more

Sendinblue

SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite. SendinBlue allows ...Read more

Bitrix24

Bitrix24 is a client management solution that provides a platform for businesses to organize and track interactions with potential or existing clients and partners. The software allows users to log and manage client interactions, ...Read more

ActiveCampaign

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pr...Read more

EmailOctopus

EmailOctopus is an email marketing software that helps businesses design, launch and manage personalized email campaigns using customizable templates and the drag-and-drop editor. Organizations can use the automation functionality...Read more

Kickbox Email Verification

Kickbox is an email verification software solution. Companies can use it to improve marketing and promotional campaigns. A drag-and-drop tool allows users to import contacts directly via the interface. The software automatically v...Read more

4.38 (50 reviews)

EngageBay

EngageBay is an integrated marketing, sales, support and CRM solution designed to help small to midsize enterprises acquire, engage and convert website visitors into customers. The cloud-based platform lets businesses use marketin...Read more

Salesflare

Salesflare is an intelligent CRM and email outreach platform used by thousands of small and medium-sized B2B businesses, who want to sell more with less work. It automates the data entry user would normally have in a CRM by g...Read more

Software pricing tips

Read our Email Marketing Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money

Omnisend

Omnisend is an omnichannel marketing automation platform for growth-focused ecommerce businesses. Omnisend allows you to add several channels to the same automation workflow for seamless communication via email, SMS, web push noti...Read more

ROUTEE

Routee is a cloud-based platform designed to help businesses of all sizes manage the entire workflow of SMS marketing, from creating campaigns to generating leads. Key features include bulk messaging, two-factor authentication, pu...Read more

4.14 (21 reviews)

GetResponse

GetResponse is a cloud-based marketing tool that allows users to connect with their customers through email and create landing pages. It caters primarily to small businesses, bloggers and marketing agencies. GetResponse provi...Read more

Sender

It's easy to use, full featured, and yet surprisingly affordable - Sender is the best choice for marketers to send marketing emails and drive more revenue. Everything you need for effective email marketing is within a few clicks, ...Read more

Taguchi

Taguchi is a multi-channel marketing management solution that helps businesses streamline processes related to content segmentation, data management, reporting, campaign delivery, and more from within a unified platform. It allows...Read more

4.86 (7 reviews)

Autopilot

Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions. The product offers multi-channel marketing capabilities, such as online, email, in-app, SMS, and traditional ma...Read more

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Dialog Insight

Dialog Insight is a cloud-based email marketing solution that caters to businesses of all sizes across the various industry verticals. It is customizable and can be adapted to particular business needs. Dialog Insight allows ...Read more

5.00 (2 reviews)

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OpenMoves

OpenMoves is a cloud-based email-marketing platform designed for small and midsize businesses. It offers campaign management, lead nurturing and analytics within a suite. OpenMoves features an automated triggered email module...Read more

4.63 (16 reviews)

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Winning Email

Winning Email is a cloud-based email deliverability improvement solution designed for small and midsize companies. Winning Email integrates with many popular email service providers such as MailChimp, AWeber and MadMimi. This...Read more

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Klaviyo

Klaviyo is a cloud-based email marketing solution for e-commerce businesses. Key features include integration with multiple platforms, audience segmentation and performance reporting. Klaviyo allows users to send out targeted...Read more

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Popular Email Marketing Comparisons

Buyers Guide

Last Updated: March 14, 2021

Email marketing is one of the most popular marketing techniques around. In fact, if measured by volume alone, it’s probably the most popular marketing method of all time! So what exactly is email marketing, what does it accomplish for businesses and why is it so popular? We answer these and other questions below.

Many describe email marketing as the online version of direct mail marketing. They’re similar, since both help companies reach out to customers with their marketing message. They’re also similar because both are relatively cheap and so can be sent in large quantities. This lets companies reach larger and wider audiences with greater frequency and lower expense.

While there are some similarities, it’s not until we look at the differences between the two methods that email marketing really begins to shine. Most significantly and unlike direct mail, emails are trackable. This allows marketers to see which recipients are engaging with their content and, in some cases, how they engage with it. Mature email marketing efforts use this information to refine future marketing efforts, whether by email or other channels.

Email marketing software is the tool that businesses use to run and automate common email marketing tasks. The software is also used to measure the engagement and impact of each email marketing campaign and to help companies find better ways of segmenting their customers and audience. (While it’s theoretically possible to engage in email marketing without dedicated software, the vast majority of companies need the automation that email marketing software provides in order for it to be a profitable strategy.)

This guide will help you learn more about email marketing software systems and their range of functions. With this information you’ll be ready to make the right purchase decision and put email marketing to work for you. Here's what we'll cover:

What Is Email Marketing Software?
Common Email Marketing Software Functionality
Key Considerations

What Is Email Marketing Software?

In general, email marketing software is used to create, launch and track email campaigns to promote a company’s marketing message. It uses email as the primary vehicle for ''keeping in touch'' with leads. Its goal is to nurture the leads and keep the brand’s solution top-of-mind, until the leads are ready to convert into paying customers. These systems are designed to improve efficiency by automating the more common activities of email marketing, of which there are many. They can also provide insight into the success rate of each individual campaign. Additionally, they help companies generate and maintain more consistent messaging across all email marketing communications.

Specifically, most email marketing solutions include tools that help companies capture and segment leads, automate email delivery and track the results of email campaigns.

Common Email Marketing Software Functionality

While capabilities may vary from vendor to vendor, most email marketing programs typically include the following functionalities:

Lead capture Captures lead information from web forms, landing pages etc.
Basic segmentation Groups contacts or leads by shared characteristics (e.g., by demographic or household attributes, or by industry segment or past purchase history).
Email templates Time-saving templates that can be used for frequently sent messages and requests.
Mass email delivery Provides the means to send emails in batches to groups of contacts.
Drip (scheduled) email delivery Automatically sends email messages over a scheduled period of time, helping keep the marketing message top of mind.
Email open rate and click-through tracking Tracks the success of individual email campaigns by measuring the frequency with which prospects engage (open, click links etc.).
Reporting and analytics Provides reports and dashboards to help companies measure leads, email performance, landing page performance, web activity and more.

Key Considerations

Here are a few other things to keep in mind as you evaluate email marketing products:

Consider what mediums your customers are using.

Consumers now interact with emails on multiple devices (such as mobile phones and tablets). Consider systems that optimize emails for viewing on mobile devices. If you or your customers are social media users, look for a system that allows you to incorporate social components into emails. For example, you might consider a system that includes email templates with social sharing buttons.

Decide what degree of personalization you'd like to offer.

If all you want to do is send a monthly newsletter to a large group of contacts, select any system that sends mass emails. If you'd like to automatically send emails on a pre-determined schedule, also look for drip email functionality. To send personalized emails to leads based on their interactions with your company or website (a form of drip email marketing), choose a system with strong segmentation tools and the ability to send targeted emails.

Email Marketing Software

Salesforce Marketing Cloud offers drag-and-drop segmentation capabilities that let users send targeted email messages based on web analytics, customer data and other interactions

Make sure your new system supports necessary integrations.

When comparing email marketing solutions, think about the other tools it'll need to communicate with. You might consider vendors that offer native integrations with customer relationship management (CRM) products, or plug-ins that connect the platform to other software. If you plan to use your mobile device to access your email marketing system, look for a vendor that offers a native or web-based mobile app. Many vendors also offer integration support and services.

Consider what you'll need in the future.

Stand-alone email marketing tools typically only track interactions related to email campaigns. However, some are offered as part of larger marketing cloud suites. Among other things, these suites include tools for:

  • Social media
  • Mobile marketing
  • Marketing automation
  • Sophisticated analytics and campaign management

If you expect your business to need these other capabilities, consider a marketing suite. Alternatively, you might look for an email marketing platform that is customizable and can integrate with other systems if you'd prefer to add capabilities over time.