
Zoho Recruit
Zoho Recruit is a Web-based applicant tracking system that is a good fit for small to midsized businesses. The system includes automated job board posting, resume parsing and interview scheduling....Read more
SmartRecruiters is a web-based hiring platform designed with the end-user in mind. The solution is suitable for companies with more than 50 employees in almost any vertical, and since it runs in a browser, it works well on all pla...Read more
As the go-to solution for 100,000+ national brand locations, TalentReef leads the way in talent management for the hourly workforce with the only platform purpose-built for location-based, high-volume hiring. This technology creat...Read more
TalentLyft is a complete recruitment software. It offers a range of features to help businesses find, attract, engage, and hire top candidates. The full stack recruitment software integrates an Applicant Tracking System, a Recruit...Read more
The Applicant Manager (TAM) is a cloud-based applicant tracking solution that helps recruiting agencies and teams to streamline their hiring and onboarding process. The solution lets users track job postings and actively engage qu...Read more
Loved by 200,000+ users and 5,000+ organizations across all sizes and verticals, Teamtailor is the easiest and fastest ATS. The solution helps you attract more candidates, nurture your talent pool and make smarter hiring decisions...Read more
In-recruiting is a recruiting software in the European HR Tech market. It is a cloud-based applicant tracking system that helps recruiters manage the entire talent acquisition process. In-recruiting is the core product of Intervie...Read more
HR professionals in talent acquisition and recruitment face the constant challenge of finding the right fit for open positions. It takes a lot of time and effort to reach potential candidates through the right channel.
Recruitment marketing platforms can help you generate job awareness, spur interest, and compel candidates to apply.
These tools allow users to create engaging job descriptions and advertise/communicate them via email campaigns, career opportunity newsletters, social media sites, and career events. These tools also help track and measure data on which recruitment marketing strategies are successful and which need improvement.
Recruitment marketing platforms often integrate with applicant tracking systems, talent management systems, recruiting software, and other HR tools.
In this buyers guide, we'll cover everything you need to know about recruitment marketing platforms—including benefits and common features—to help you decide if this tool is right for you.
Here’s what we’ll cover:
Recruitment marketing platforms allow users to market and distribute job listings via social media websites, email campaigns, and online job boards (among other channels) to attract applicants and convert them to new hires. These software tools offer candidate relationship management, email recruiting campaigns, and talent networking features to automate, streamline, and improve overall recruitment marketing processes and operations.
The main aim of recruitment marketing tools is to find, attract, engage, and nurture high-quality candidates using marketing methods and tactics. Using a recruitment marketing tool can result in increased brand awareness, a more qualified talent pool, faster hiring, and an improved candidate experience.
Candidate management in recruitment marketing platform Jobvite (Source)
Candidate management |
Build, track, and maintain relationships with candidates. |
Multichannel marketing |
Use a combination of direct and indirect communication channels such as posting open jobs online, advertising on third-party websites, emails, text messages, job fairs and events, and social media channels to reach a wide audience. |
Manage the process of finding, tracking, and assessing candidates for open positions. |
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Organize, manage, and filter applicants as they move through the recruiting and interview process. |
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Automate the tracking, execution, and analysis of marketing campaigns. |
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Careers page |
Build career pages to post jobs and content for job seekers, and optimize your careers page by designing a candidate pipeline. |
Automate marketing processes and campaign functions such as design, content publishing, customer segmentation, and marketing analytics. |
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Advertise open positions on internal and external career sites. |
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Talent acquisition |
Find and recruit employees including sourcing, interviewing, hiring, checking references, and onboarding. |
Understanding the different types of buyers in the market can help you make an informed purchase. Most recruitment management platform buyers belong to the following two categories:
Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication.