
SimpleTexting
SimpleTexting is a cloud-based platform for 1-on-1 business texting and mass text message campaigns. The platform provides the ability to send and receive messages using a 6-digit short code, an existing 10-digit phone number or a...Read more
MessageMedia is SMS marketing software serving clients of all sizes across the US, UK, Australia and New Zealand. It enables businesses to deliver SMS text messages over the internet. Other features include appointment reminders, ...Read more
Since 2006, EZ Texting has served over 165K customers, setting the standard for SMS messaging in the U.S. and Canada. EZ Texting is a cloud-based platform that includes bulk texting, MMS, delivery reports, reminder campaigns, text...Read more
TextSanity is a robust text messaging platform that can be used for mass text messaging, marketing/advertising and even personal use. TextSanity users can create keyword campaigns that can send and collect multiple points o...Read more
MessageDesk is a cloud-based SMS text messaging solution designed to help businesses manage and streamline communication with customers via messaging. Professionals can categorize contacts based on multiple groups, create custom m...Read more
TextAnywhere is an SMS survey solution that helps businesses of all sizes securely send or receive text messages and collect survey data through SMS. It allows employees to directly communicate with customers and team members, mai...Read more
QuestionPro is a leading SaaS survey solutions company providing a wide range of applications to measure and manage customer experience, employee engagement, and the pulse of the audience. We offer 40+ question types, 350+ read...Read more
Message Launch is a cloud-based solution that helps businesses communicate with external and internal stakeholders through email and text messages. The platform allows organizations to send custom messages to customers on a monthl...Read more
Zonka Feedback offers feedback forms and customer satisfaction surveys in various formats, such as on a tablet or on a kiosk, designed for companies to gather and analyze the data. The solution can be utilized by hotels and other ...Read more
UltraSMSScript is a self-hosted SMS software designed to serve advertisement/media agencies, startups, marketing providers and SMEs. Features include coupons management, keyword marketing, scheduling, picture messaging, signup wid...Read more
SMS surveys are an important survey channel that allows you to collect customer feedback and insights from your audience simply by using their phone numbers. However, as useful as SMS surveys are, they can also be quite complex to create, distribute, and analyze. In fact, it’s almost impossible to carry out this process manually.
In order to run SMS surveys efficiently, you need to use SMS survey software. The tools can help you reduce the time and effort involved in creating questionnaires, arranging them to create the structure of the survey, creating a list of survey respondents, and sending the survey to each person via SMS.
In this buyers guide, we explain the features and benefits of SMS survey software as well as the market trends you should keep in mind when purchasing this software.
Here's what we'll cover:
SMS survey software helps automate the creation and distribution of surveys via text messaging. The tool helps create the surveys using pre-built templates and predefined questions that can be modified as needed. It then helps forward the surveys to individual respondents, sent out in batches or in bulk. Once the respondents answer the survey questions, the tool helps analyze the answers received by tracking the open rates, the number of respondents who completed the survey, and the number of respondents that opted out of the survey.
A view of the trend in the survey responses in Delighted (Source)
It’s easier to select the right tool when you know what the common features are. Let’s look at some common features of a text survey tool.
Alerts and notifications | Receive instant alerts for new, negative, or positive feedback. Set up alerts if the negative or positive feedback dips below a certain level. |
Audience targeting | Target the right audience for your survey by defining the demographic factors such as age, gender, profession, and geographical location. |
Contact management | Organize your contacts into groups based on criteria such as profession and age, and send personalized surveys to each category. |
Customer segmentation | Create buyer personas based on your desired audience types. Share the surveys with the desired personas and measure the performance of your surveys for each buyer persona. |
Engagement tracking | Check the level of engagement your survey is receiving. This includes the number of survey takers, the views your survey is getting, the number of responses received, the number of opt-outs, etc. |
Mass texting | Send out surveys in bulk to a wide audience, check their performance, and follow-up with them for their feedback. |
Before evaluating text survey software options, you should assess the kind of buyer you are. The majority of buyers in this market belong to one of these categories:
Here are the key benefits of choosing an SMS survey platform:
Here are the latest SMS survey software market trends that you should be aware of:
Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or a recommendation. It has been obtained from sources believed to be reliable at the time of publication.