
Bitly
Geniuslink is a URL shortener software designed to help content creators, authors, social media marketers and retailers automatically route links to different web pages based on customers’ location. Publishers can utilize product ...Read more
CampaignTrackly is a link management platform designed to help marketing teams create tagged links, short links and spreadsheets. The application enables marketers to generate UTM codes, add custom tags, run online campaigns and s...Read more
RocketLink is a URL shortening and link retargeting solution that helps marketing teams shorten and track URL links and embed retargeting pixels in custom links. The application allows employees to share branded links with the aud...Read more
Missinglettr is a marketing platform designed to help businesses automatically create micro-content from blogs and post it across social media accounts including Facebook, Twitter, LinkedIn and Google Plus. Administrators can use ...Read more
ClickMeter is a link tracking software designed to help businesses and professionals create tracking links, use them in advertisements and generate reports in real-time. Key features include affiliate tracking, IP geo-targeting, U...Read more
If you work in social media marketing, you might have noticed that links are quite cumbersome. They can get lengthy, complicated, and confusing. Not to mention, if you are reaching out to a large audience to share information, you never want links to divert your efforts. This is where URL shorteners come in handy.
URL shorteners make links shorter, simpler, and redirect to the desired web page. These tools also help you track the number of clicks, their location and time, and recognize a brand.
This guide will give you an overview of the URL shortener software landscape so that you can better understand which choice is right for your organization.
Here’s what we'll cover:
URL shorteners are web-based apps that allow you to simplify long URLs into shorter ones. The short links are simpler and redirect you to a specific website. These applications are also used to shorten URLs so that they fit the character limit on different social media apps such as Twitter, Instagram, YouTube, Facebook and others.
In addition to creating shorter links, this software allows for custom branded or vanity links, track clicks to the links, link retargeting, and more.
Here are some common features in URL shortener software solutions.
Link analytics | Analyze clicks on your communication to track where your customers are located. |
Link shortening | Creates a custom and shorter URL to redirect links. |
Campaign management | Focuses on individual campaigns across multiple social media platforms via analytical tools. |
Custom domains | Customize your link with a specific combination of letters and numbers to reflect your brand's identity. |
UTM tags | Tracks information about your website’s traffic sources via unique codes. |
Before evaluating URL shortener software, it’s helpful to consider your type of business and social media marketing experience. We believe that most buyers fall into one of the following two categories:
It’s important to keep these considerations in mind when deciding which tool is right for you:
Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.