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Video has become an important part of marketing strategies for organizations both big and small. Whether you are in the entertainment, hospitality, retail, architecture, or gaming industry, you need to make video content to promote and market your product or service. Doing so will also help to increase customer engagement on digital and social channels, as well as reach and educate consumers. However, creating quality video content is a time consuming and complex process. Creating these videos can take up a lot of time especially in terms of matching cameras on a multi-cam shoot, fixing low quality audio, and covering up fillers and gaps.
Video making software can help you overcome these challenges and make the video production/making process seamless. It offers features such as video editing, a media library, customizable branding, animation, and rendering that automates the video making process.
In this buyers guide, we explain the features and benefits of video making software as well as the market trends you should keep in mind when purchasing the software.
Here’s what we'll cover:
Video making software is a tool that allows users to create and publish their videos online. These tools are mostly used by marketers and individuals to promote their brands and products, as well as engage with their audience.
The software provides the features to capture, create, edit, and manage video content digitally. Such tools may also integrate with animation software, standalone video editing software, and video marketing tools to help create more professional and polished videos according to the needs of your business.
Premade templates in InVideo Software (Source)
Software features vary by product or vendor, but most video making tools have the following features:
Video creation | Produce video content for television or the internet. This involves three stages namely: pre-production (the planning stage to map out your strategy), script writing, and shooting the video. |
Video editing | Edit video backgrounds, color schemes, fonts, text, frame hierarchies, and more. Edit any imported media to fine-tune the characters, motion animation, lighting, etc. |
Video capture | Convert an analog video signal captured by video camera or DVD player into a digital format. It lets you transfer video and audio from devices to your computer where it can be stored on a hard drive. |
Templates | Use pre-formatted layouts or framework as a starting point to create and edit your videos and change the layouts as per requirements. These are beneficial for users who make repeatable videos for the audience, as it requires less editing, simplifies the creation, and saves a lot of time. |
Social sharing | Share videos from your software on a social media site or application such as Instagram, Facebook, LinkedIn, and YouTube. |
Text overlay | Add supplementary information to your videos in the form of words which appear at the forefront of a video. These texts can appear in a variety of sizes and fonts, along with different video effects. This helps users to get more viewers to watch their content. |
Media library | Choose from a collection of images, audio clips, sample colors, and sample videos to incorporate in your video to make it more engaging and professional. |
Drag-and-drop | Create videos by simply grabbing GIFs, video clips, screengrabs, and then dragging and dropping them to the software interface. It allows editors and designers to see their video designs built in real time. |
Customizable branding | Add customized logos or color themes to your videos according to the branding guidelines of your organization. |
Collaboration tools | Collaborate with other teammates and clients by sharing video files to review and approve. These tools allow multiple users to work on the same file from different locations at the same time. |
Animation | Create animations from scratch or use prebuilt templates. Add graphical and media objects, modify the appearance of the objects, and synchronize them with audio. |
Before purchasing video making software, you should assess which buyer category you belong to. The majority of buyers fall into the following categories:
Listed below are some benefits you can expect from using a video making software tool:
Here’s a market trend that’s impacting the video making software industry:
Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication.