PM software is widely used in software development, industrial R&D, construction and a host of other industries. Many marketing departments, however, still operate without a PM solution, relying instead on spreadsheets and email. Marketing Project Management Software ensures improved collaboration and project visibility.
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Planview Clarizen is an award-winning enterprise work management solution for project portfolio management (PPM) and professional services delivery teams.
The solution enables PMOs, EPMOs, PSOs, and ESOs to gain real-time visibil...Read more
With over 100,000 users around the world, TimeFox is the leading timesheet and project management solution for small creative organizations. Increased billable hours by over 20% and reduced administration time....Read more
Replicon's advanced timesheet functionality lets businesses track valuable information including check-ins/outs, task progress, and billable/non-billable hours. The invoice module allows users to build custom invoices, examine pay...Read more
Clinical research data, loan applications, blueprints, and videos: It’s all content. And it’s your organization’s most valuable asset, no matter your industry. Box gives you a a single, secure platform for managing the entire cont...Read more
Offering many on a stand-alone basis, Sciforma 6.0 is an advanced suite of professional services applications. It is available as an on-premise, hosted or SaaS solution, so that users can choose the best for their business....Read more
Great for smaller companies, consulting, and architectural firms, Vorex delivers robust features to help manage and track projects, billing, and invoicing. Since it's a cloud-based system, users can access it around the clock. ...Read more
Boasting native apps for iPhone and Android, Comindware Project is a Project Management solution suitable for mid-sized and large companies. Microsoft Outlook integration and flexible deployment options simplify implementation. ...Read more
The Mavenlink Industry Cloud for Professional Services™ is a powerful collection of operational management, resource optimization, business intelligence, integration, and workflow automation functionality that optimizes resources ...Read more
Wrike is a cloud-based project management platform for teams of 20+ that is suitable for both large enterprises and SMBs. It supports remote work for various teams. This solution comes with Gantt charts, calendars, workload view f...Read more
Microsoft Project is a project management software designed for enterprises of all sizes. The tool includes project scheduling features, which allow management to create a project schedule, define and assign each project task, man...Read more
Basecamp is a real-time communication tool that helps teams stay on the same page; it’s less for traditional project management tasks (e.g., resource planning and long-term scheduling). With to-do-lists, calendaring, due dates and...Read more
Sellsy is a cloud-based sales management solution for small to midsize businesses. Features include time tracking, sales automation and a help desk. It is suitable for industries such as advertising, construction, non-profit and r...Read more
Podio is a flexible tool with strong collaboration features that enables small to midsize businesses to easily create and customize project management applications, such as task management and issue management....Read more
Trello is a visual collaboration tool for planning tasks and projects. While commonly used by agile software development teams, the solution is also used in other departments such as marketing, sales, support and HR. The web-based...Read more
Zoho Projects is a cloud-based project management solution designed for small and midsize companies. It offers project scheduling and budgeting, which allows project managers to define project tasks, assign them to their teams, es...Read more
Jira Software is a business process management tool used by agile teams to plan, track and release software. Jira Software supports Scrum, Kanban, a hybrid model or another unique workflow.
Jira enables users to create projec...Read more
Supporting team collaboration and time tracking, AceProject is a professional tool that that combines the best of core project management features, which can be useful in a variety of industries....Read more
Smartsheet is a work execution platform and collaboration tool with a familiar spreadsheet-like interface that helps teams plan, track, and manage projects in real-time. Smartsheet features include a range of project management to...Read more
PM software enables a fast-paced yet coordinated approach to the creative work involved in marketing. Without a centralized PM solution, the time it takes to produce marketing assets can swell enormously, giving competitors room to swoop in.
We’ve written this guide to answer the following questions that you may have about marketing project management tools:
PM software is widely used in software development, industrial R&D, construction and a host of other industries.
Many marketing departments, however, still operate without a PM solution, relying instead on spreadsheets and email.
Some marketers may feel that the creative work they do is just too messy for a unified approach to project management. However, this messiness is precisely why marketing departments need improved collaboration and project visibility.
Overview of projects in Basecamp, a popular PM solution for marketing departments
By utilizing PM software and achieving the efficiencies that come with doing so, you can begin moving your whole department toward greater agility, effectiveness and accountability.
What Are the Benefits of Marketing Project Management Tools?
Marketing PM software offers the following benefits:
Some all-purpose PM solutions work well for marketing departments. There are also purpose-built platforms designed uniquely for marketers. The type of marketing department you work in should guide your choice of one type over the other.
What Type of Buyer Are You?
When it comes to project management, there are two basic types of marketing departments, each with very different needs.
Creative and marketing agencies need PM software to handle projects for clients. These buyers typically benefit from purpose-built marketing PM platforms, since those solutions offer functionality built exclusively with the marketer in mind.
Essentially, purpose-built marketing PM software aligns project management with customer relationship management, financial management and media buying.
Marketing and creative agencies don’t just need to optimize their own operations; they also need to collaborate more effectively with their clients and contractors. Purpose-built solutions are specifically designed to address these needs.
In-house marketing departments primarily need to manage workflows, approvals, timelines and resources. Their needs are more basic than marketing and creative agencies, so they can tyipcally get by with all-purpose PM solutions that are also used by IT teams, product R&D teams and a host of other business units.
What Are the Features of Marketing PM Software?
Per the discussion above, the features of a PM solution tend to vary based on whether that solution is a "general purpose" tool, or one customized for marketing professionals.
We’ll look at features that benefit all marketing teams first, and then we’ll move on to features in purpose-built solutions for agencies.
The most basic features of PM software, such as to-do lists, email style conversation “threads,” real-time messaging and Gantt charts for project planning, can be found in most of the robust PM solutions on the market.
Popular solutions for creative and marketing agencies as well as in-house marketing teams include:
Wrike. Wrike offers many of the features that agency buyers need, such as accounting integration for client invoicing.
Scoro. Scoro is another good solution for agency buyers thanks to robust CRM features for managing and retaining clients.
Basecamp. A good solution for in-house teams in particular, Basecamp is a competitively-priced solution with a simple and straightforward user interface.
WorkBook. WorkBook includes a number of resource management features that allow agencies to track progress against the prices they’ve quoted to clients.
There are many, many more project management solutions on the market that are suitable for marketing teams, so you may need some assistance in whittling down your list. Fortunately, we’re here to help.