Call Tracking Software

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Showing 1 - 20 of 67 products
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Showing 1 - 20 of 67 products

EngageBay

EngageBay is an integrated marketing, sales, support and CRM solution designed to help small to midsize enterprises acquire, engage and convert website visitors into customers. The cloud-based platform lets businesses use marketin...Read more

Nextiva

Nextiva is a platform that brings communications together with business applications, intelligence, and automation. This helps businesses communicate and build deeper connections with their customers. The platform brings all ...Read more

4.16 (186 reviews)

14 recommendations

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CloudCall

CloudCall is a cloud-based telecommunications and business VoIP solution. Key features include power dialer, call reports, real-time dashboards and automatic call distribution (ACD). The cloudcall portal helps in managing org...Read more

4.11 (36 reviews)

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FluentStream

FluentCloud is a cloud-based business telephony system that allows users to run their companies from anywhere without needing to install servers or manage PBX lines on-premise. ...Read more

4.57 (64 reviews)

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MightyCall

MightyCall is a cloud-based business VoIP solution designed for small businesses. It helps users manage customer service calls and company communications. MightyCall handles incoming calls including toll-free, local and vanit...Read more

3.79 (91 reviews)

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Dialpad

For quickly growing businesses looking to efficiently scale their support teams, Dialpad provides a cloud-based call center with access to real-time customer insights. Dialpad allows users to onboard quickly and focus on deliverin...Read more

4.34 (428 reviews)

1 recommendations

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Telnyx Suite

Telnyx Suite is a comprehensive cloud communication platform that provides communication capabilities via voice, SMS, fax, and IP services. Telnyx provides global high-speed connections for low latency, high uptime service. The Te...Read more

4.70 (46 reviews)

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CallHippo

CallHippo is a cloud-based call center solution that helps mid to large size businesses with workflow automation and virtual telephony. The platform enables users to give detailed analysis to customers through call recordings. Cal...Read more

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CloudTalk

CloudTalk is a contact center management solution that enables businesses to streamline communications with teams and customers using virtual call systems. It allows executives to manage inbound/outbound calls, extract interaction...Read more

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Revenue.io

Revenue.io is a VoIP solution that helps sales teams by providing voice communication and an automated dialer. It is a cloud-based platform that bridges the gap between conversation intelligence and organizational telephony. Des...Read more

4.40 (15 reviews)

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Software pricing tips

Read our Call Tracking Software Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money

Convirza

Convirza is a cloud-based call optimization and call tracking solution which helps businesses of all sizes with marketing results and spends. The solution enables users to generate phone calls and trace them directly to offline an...Read more

4.37 (71 reviews)

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Call Tracker io

Call Tracker is a web-based system that provides the ability for small to medium sized call centers to track all incoming and outgoing phone calls. It caters to local and toll-free numbers used in the United States and Canada. The...Read more

4.69 (13 reviews)

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Invoca

Invoca is a cloud-based, artificial intelligence call tracking and analytics solution, which helps marketers optimize sales conversions by gathering data from inbound phone calls. Invoca, through its machine learning algorithms ...Read more

4.78 (18 reviews)

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Marchex

Marchex is a cloud-based call analytics and call tracking platform that helps businesses with visibility, insights and high-value customers by providing actionable insights to marketing, sales and services teams. One of the f...Read more

4.41 (32 reviews)

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CallSource

CallSource is a performance management solution that helps automate the collection of customer information and lead generation. It is a cloud-based platform that enables users to track calls and capture sales opportunities with ma...Read more

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Hot Prospector

Hot Prospector is a cloud-based business phone solution that helps users automate and manage leads, follow-ups and sales processes. Key features include custom contacts management, inbound marketing campaigning, SMS/email marketin...Read more

4.00 (4 reviews)

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CallView 360

Dial800 helps clients create flexible and custom phone systems that directly address their business needs – this includes cloud-based phone systems for easy remote access, built-in call tracking and analytics, and more. BizCloud®...Read more

4.33 (3 reviews)

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PhoneWagon

PhoneWagon is a cloud-based business communication solution that enables small enterprises to manage marketing campaigns and track return on investment (ROI). The platform also allows users to track customer behavior, progress and...Read more

4.72 (43 reviews)

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Infinity Call Tracking

Infinity offers a cloud-based call tracking solution that helps small to large businesses manage customer engagement, marketing communication and call recording with sentiment analysis. The platform enables users to track numbers ...Read more

4.75 (16 reviews)

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Retreaver

Retreaver is a cloud-based call center solution that tracks, tags and routes callers to specific agents or departments. The solution helps agencies, marketers and brands analyze their inbound calls, manage caller profiles, dynamic...Read more

5.00 (11 reviews)

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Popular Call Tracking Software Comparisons

Buyers Guide

Last Updated: March 11, 2022

Digital natives—companies that began as online companies and whose products are largely digital—get a lot of tech things right. As well they should. After all, they get to avoid the awkward growing pains, aka digital transformations, that traditional businesses pass through as they mature to become competitive in the online and digital worlds.

Of the many things digital natives get right, customer communication is at the top of the list. They understand that communication is always contextual and—most importantly—they use the right tools to both identify the context of every interaction and turn that context into action.

Call tracking software is one of those tools. It takes customer communication to the next level, giving insights into who is calling and why, before you even pick up the phone. This Buyer's Guide will help you understand call tracking software and strategies so your company can leverage one of the tools that makes digital natives so successful. Below, we explain:

What Is Call Tracking Software?
How Does Call Tracking Work?
How Is Call Tracking Software Implemented?
Common Features of Call Tracking Software

What Is Call Tracking Software?

Call tracking software is a set of tools that gives companies insight into why customers are calling. No, it can't read minds, but it accomplishes almost the same thing by letting a company know what a customer was looking at when they decided to pick up the phone.

Let's look at an example scenario. Imagine the phone at your small or midsize business (SMB) is ringing. You don't know who the caller is, and there are any number of reasons they might be calling:

  • Are they an existing customer or a new prospect?
  •   
  • Are they calling because they saw your new billboard or newspaper ad?
  •   
  • Are they calling because they read your blog post about a new product?
  •   
  • Do they want more information about how your product compares to your competitor's offer?
  •   

Call tracking software answers these questions before you even pick up the phone. In small offices, this can be helpful, simply by tipping you off to the nature of the call. More commonly, the information is used to route the calls to different specialists, those trained and ready to handle that specific type of inbound call.

How Does Call Tracking Work?

Multiple phone numbers are the trick that make call tracking software possible. In four simple steps, here's how it works:

  1. Your company keeps its current, main phone number(s), but also has a bucket of additional phone numbers. Those additional phone numbers are provided by your call tracking software provider.
  2.   
  3. The additional numbers are placed selectively and individually on:
    • Marketing materials
    • Online advertisements
    • Select web pages and blog posts
    • Flyers and handouts
    • Any other promotional materials or public-facing resources
  4.   
  5. When a customer calls in on one of those phone numbers, your call tracking software provides the context—either through a computer interface or by routing the call to specific extensions.
  6.   
  7. With that context in front of you, you're able to extrapolate a great deal of information about the nature of the call and respond accordingly.

Call tracking software needs to work closely with other IT systems, so it's implementation must be carefully planned and considered.

How Is Call Tracking Software Implemented?

Call tracking software can be implemented as part of a CPaaS (communication platform as a service) or as a stand-alone service that integrates with your existing business telephony system.

Call tracking with CPaaS usually requires more do-it-yourself engineering and is advisable only for companies with complex call routing implementation requirements. Imagine, for example, you need call tracking to work in tandem with your company's smartphone app. That's the path Uber took when building its app on top of the Twilio CPaaS.

Most SMBs are looking for turnkey solutions, such as those provided by CallRail and CallTrackingMetrics. These work on top of your existing business phone or call center system.

Common Features of Call Tracking Software

As noted, call tracking software can be purchased as a stand-alone product. But even then, it's always implemented with some type of business telephony system, from a basic two-line office phone system to a full-on call center platform. For this reason, buyers should expect some crossover functionality between call tracking software and other telephony IT.

Common and core call tracking software features include:

Tracking numbers The extra telephone numbers provided by the tracking software company and placed on marketing materials, advertisements and other public-facing resources.
Automatic call distribution (ACD) Automatically routes calls to specific (internal) extensions or branch offices, depending on the context of the originating call.
Software integrations Helps integrate call tracking into other business software platforms. This can, as an example, pull up a customer's CRM record when that customer calls.
API access API access provides tools for developers to integrate the call tracking software functionality into other business applications.
Call reporting Provides a dashboard interface for tracking overall success of various tracked numbers, calls and campaigns.
Call recording Record and review calls from a centralized dashboard. This preserves recorded calls for compliance, training and quality control.
Call monitoring Lets management listen in on active calls, sometimes with additional barge and whisper functions. (See No. 4 here for more detail.)
AdWords call tracking Connects tracked numbers to individual Google AdWords campaigns giving you insight into the performance of different ads, phrasings and keyword targets.
Vanity phone numbers Vanity phone numbers—phone numbers that spell words and can improve call-in rates—are offered by some call tracking software services.

 

TrackMyLeads uses call tracking to compile and track success rates of various campaigns

TrackMyLeads uses call tracking to compile and track success rates of various campaigns

Call tracking software can be a relatively challenging software purchase, due to the complexity of its implementation and its unique integration requirements. If your company has plans to upgrade its call center or telephony platform, then the easiest solution would be to find one that incorporates call tracking functionality off the shelf.

Alternatively, many of the stand-alone call tracking solutions can be used with most common business phone systems. Browse the list of products above or give our advisors a call and we'll help you come up with a shortlist of products that will work for you.